There's the $5 billion direct-to-consumer marketing, of course, which is rather obvious. But physicians also play a major role, and the manipulation that takes place on this level is more obscure.
Drug reps often give 'gifts' to convince doctors to prescribe the medications that they represent. These drug reps usually have no medical or science education. Instead, they're armed with some of the most potent brainwashing techniques used throughout the world...
Perhaps the manipulation technique most difficult to detect is the 'education' given by doctors, to doctors.
Here, it's very easy to forget that the doctor presenting the material is working entirely on the drug company's behalf, and not as an independent, well-educated, appropriate source of objective information.
And then there's the insidious Drug Industry sponsored "education" that takes place in medical schools across the US.
For example, out of Harvard's 8,900 professors and lecturers, 1,600 admit that they or a family member have ties to drug companies that could bias their teaching or research. In 2008 alone the pharmaceutical industry contributed more than $11.5 million to Harvard for "research and continuing education classes."
All of these tactics (and others) are employed on a massive scale in the name of "education," but nothing could be further from the truth." (Mercola.com)
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